Product Orientation and Market Orientation

4P's of Marketing

Price

Product

Promotion

Place of Consumtion

PEST Analysis
For product to be a success every element must be ticked

Political

Economical

Social

Technological

(Timescale 5-10 Years)

SWOT Analysis

Strength

Weaknesses (Internal)
Cannot be done unless you work for the company

Weaknesses

Opportunities

Threats (External)
Can analyse from the outside the company


Product Life Cycle

Product will rise within the introduction and growth as is it is being bought and marketed, until competition and other similar products appear. It will then begin to decline unless things are done to stop this.

Adoption Curve

The adoption curve makes sure that the people you are advertising to are of the same target market and orientation.

Make sure you know your target audience and who you are selling to at any given time.

Quantitate

Geographic

Physiographic

Socio-economic

Qualitative

Focus Groups and Interviews

Discussions with people within the market sector

Market Segmentation

Can be broken up into

Age

Sex

Class

Geography

Interests