First Things First - Manifesto

We were asked to read and revise the newly informed and written 'First Things First' manifesto, the original being written in 1964 by Ken Garland. The renewed manifesto was given a modern feel in the year 2000 by 33 Visual communicators that decided the manifesto needed a change of priorities. We were then advised to take initiative into our own hands by considering how this relates to our own  experiences and practices.

To a certain aspect I feel as though many of the things said are true, but only to a certain extent. In the  first two paragraphs it describes how they feel design is applied to aspects of the world that are inessential, with to an extent I believe to be true I feel as though not everything needs an overly populated amount of branding, not every single object needs to be advertised or glorified. But in a world where products always have duplicates I do understand the argument to back up the use of advertisement.

They know that Advertisement and Design are essentially focused in less meaningful areas, a prime example is that it states Design should be focused around 'unprecedented environmental social and cultural crises demand our attention'. On many occasions I see the use of advertisement and design being such a huge aspect of how important messages are thread through to viewers. The use of advertisement to make a person interested is the most creative and well worked way of doing so.