As a student studying graphic design I believe that the use of colour in the correct context is very important, colours will help to convey a message in many different ways.
We looked into the physiologist Dr Max Luscher, which I was introduced to the theory of how he connects emotion to colour. Some of his examples are below.
Red, Yellow, Blue - Primary
Green, Orange, Purple - Secondary
Amber, Lime, Saffron - Tertiary
Warm Colours - Energising
Cold Colours - Calming
As we got further into the lecture we were shown how he portrayed different emotions through colours and which colours went with what feelings.
Joy - Yellow, Pink
Fear - Grey, Black
Sadness - Blues, Greys
Love - Pinks, Reds
Anger - Red, Orange
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