11 March 2016

Fever-Tree - Final Bottles


My final Design was a combination of the processes used through research and development, combining things such as methods of colour and elegance through living things such as animals I was able to create something that would look visually pleasing. Adhering to set instructions which included keeping the basis of the logo/front of the bottle similar to the original was something I think I achieved.



Each bottle has its own unique feel while as a group they feel unified, they work well within a packaged design and if intended as shown previously will work extremely well with other colours, which are intended for different flavours of Fever-Tree drinks.

I feel as though the limited edition bottle is a classy touch to an already well sought after premium drink, and by using subtle colours and images the design does not overpower the real meaning, which is to raise money for malaria UK. The packaging is intended for adults aged between 35-65  and by analysing products in there target market products are not bombarded with sloagans and taglines that try to force you to do things. Subtletys  within design and that age group are essential as people will tend to go for things with better value or a product/brand that they already know.


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