02 March 2016

Idea Generation - Fever Tree




Initial ideas came from unique limited edition bottles by the german Brewer 'Warsteiner'.  There range of 6 bottles each with an outgoing outlandish design that makes them standout. The use of colour which highlights the accents of the gold logo works extremely well together. The bottles already use the necessary style and technique to accent the Malaria campaign.
I need to begin by drawing up and sketching ideas onto a bottle design, this will then be whittled down and refined to create something unique.

Taking ideas based on keeping the logo centred and simple and elaborating around the brand, this will correspond with the use of continents supplied through the 'Malaria No More' campaign. elegance is key so creating something eye-catching and colourful has to be done carefully.





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