The world wildlife fund always seem to have very inspirational campaign posters, there current specifications were poaching. They created a set of posters to represent there beliefs as to why poaching was bad. they did this with minimal words and one simple base idea that followed from start to finish.
The basic idea was to show that by stopping the hierarchy system that is involved within poaching it will stop the men at the top from benefiting from blood money. The way this was done by stacking up the men in the same form of hierarchy worked very well. The lack and underuse of any unnecessary colours or text worked very well.
the simplistic aspect of this work is a prime example of how graphic design work can be so acute and refined. I feel as though this idea can be incorporated into my work because not every design needs clutter and mess.
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